Marketing
A new approach to selling the South East in UK markets
Let your business benefit from the combined marketing expertise of Tourism South East (TSE) and its partners such as Visit Britain (VB) and Enjoy England. TSE offers value for money through partnerships and a targeted approach to obtaining return on investment through its marketing plan.
Over a 12 month period TSE conducted extensive primary destination research and in light of the findings identified a new model for effective marketing to meet changing consumer patterns. This new model takes a more customer focussed approach grouping different types of destinations, accommodations, attractions and other products around identified customer segments.
Marketing CampaignsTwo core campaigns will run throughout 2008 - 2009 targeting previously identified consumer profile groups in both domestic and international markets. Download our Marketing Opportunities PDF below Get a copy of the Destination Development Paper Get a copy of the Marketing Opportunities Overview Get a copy of the Time for Us marketing Opportunities Get a copy of the Family Fun marketing Opportunities |
 |
Domestic Group Travel ProgrammeTargeting the UK Travel Trade and Group Travel Markets through a variety of both online and offline activity, including: events, exhibitions, newsletters, a Group Travel Guides & a Website. |
 |
Marketing ServicesTourism South East has an experienced and dedicated Marketing Services team, who provide services to a number of tourism industry partners. |
 |
Marketing ResearchOver the summer of 2005, Tourism South East (TSE) carried out an extensive programme of visitor surveys in 22 destinations to provide a greater insight into visitor behaviour in the South East. Tourism South East and Enjoy England have jointly funded a study on Day Visits both at a national and regional level. The study's purpose is to understand to motivation to take day visits, how the propensity to take day visits can be influenced, how to increase value to the local visitor economy and interest levels by segmenting 150 of the region's destinations. |
 |