Marketing
A new approach to selling the South East in UK markets
Let your business benefit from the combined marketing expertise of Tourism South East (TSE) and its partners such as Visit Britain (VB) and Enjoy England. TSE offers value for money through partnerships and a targeted approach to obtaining return on investment through its marketing plan.
Over a 12 month period TSE conducted extensive primary destination research and in light of the findings identified a new model for effective marketing to meet changing consumer patterns. This new model takes a more customer focussed approach grouping different types of destinations, accommodations, attractions and other products around identified customer segments.
For further information on all of our campaigns you can download our Marketing Opportunities PDF below or click into the following campaign areas.
Get a copy of the Destination Development Paper
Get a copy of the Marketing Opportunities Overview
Get a copy of the Fine Tradition Marketing Opportunities
Get a copy of the Just the Two of us Marketing Opportunities
Get a copy of the Family Fun marketing Opportunities
Brand Research
Over the summer of 2005, Tourism South East (TSE) carried out an extensive programme of visitor surveys in 22 destinations to provide a greater insight into visitor behaviour in the South East.
Get more information about Brand Research
Domestic Marketing
Three core campaigns will run throughout 2008 - 2009 targeting previously identified consumer profile groups.
More Information
Domestic Group Travel Programme
Targeting the UK Travel Trade and Group Travel Markets via Events and Exhibitions, Coach and Tour Operators Newsletter, Group Travel Guide & Website and Press & PR
More information
Marketing Services
Tourism South East has an experienced and dedicated Marketing Services team, who provide services to a number of tourism industry partners.
More information
Overseas Marketing
Tourism South East will continue to work closely with VisitBritain in supporting on-territory campaigns in continental Europe and selected long-haul markets. Further information about our Overseas Marketing will be coming soon