Rural Pub Accommodation
The project is a ground-breaking initiative to encourage investment in quality rural pub accommodation, leading to greater awareness and increased useage by visitors. It examines the potential of rural pub-based accommodation across the TSE region, with a view to feeding in to a programme or work with breweries, independent pubs, local authorities and business advisory agencies to deliver an enhanced product meeting the needs of visitors and local communities alike.
The principal objective of the study is
- to stimulate and facilitate the development and sustainability of the rural pub accommodation product across the TSE Region
Study Outputs
The identified outputs of the study are:
1. a TSE Pub Accommodation summary identifying the potential for new pub accommodation development and how to make this happen
2. new guidance for local authorities identifying how they might facilitate and support the development process Click here to download to download
3. guidance for business advisory services to support their on-going work with operators and investors, identifying key business performance issues Click here to download to download
4. a marketing plan identifying how to best bring this fragmented and currently amorphous product to market
This work was completed over the summer of 2004. The Implementation phase of the project is now underway.
The project should be of interest to publicans, pub companies, investors, business advisors, planners, tourism professionals, economic development officers and others involved in the development and management of leisure and tourism facilities, and in strengthening rural economies and communities.
For further information contact Paul Jeffries or call 023 8062 5501.
TSE is in the process of setting up an Industry Network Group consisting of breweries and pub companies identified as being key to successful implementation of the project's findings. We will also work closely with Local Authorities and Business Advisors such as Business Link.
The project has been assisted by funding from the South East England Development Agency (SEEDA).