Brown & White Signs
...directing visitors to your establishment...
Since their introduction in the 1980s, brown & white signs have been recognised as being hugely beneficial for the 
industry. They act as both directional signposts to make sure your guests can find you easily and as a marketing tool for passing and future custom.
The responsibility for brown & white signs lies with two bodies; the Highways Agency on national trunk roads (motorways and other major routes) and local authorities on all other roads. No matter where your sign will be located,
So who can get one?
Only certain businesses can qualify for a brown & white sign and of these, only those meeting the criteria will be eligible. The criteria can be different depending on the local authority and again, they will be the first port of call for clarification on the figures. However, the basic Highways Authority conditions are available from their Traffic Signs for Tourist Businesses guidance.
How do I apply?
Once you have made contact with your local authority, they 
should be able to guide you through the application process, which will differ across the region. If you want brown & white signs on trunk roads or in neighbouring areas, your local authority should make the necessary liaison with the Highways Agency and neighbouring authorities.
More Information
For more information please visit the Traffic Signs for Tourist Businesses guidance from the Highways Agency
Alternatively, we have a limited supply of the guidance in hardcopy. Please contact Daniel Humphreys (023 8062 5499) for a copy.